Formula features
- Paraben-free
- Gluten-free
Formula details from our supplier. See ingredients for full information.
Swatch images are shade guides. Screens and lighting can affect how colors appear.
Soft Launch Lipstick
Soft Launch Lipstick
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Keep them guessing. Keep it cute.
Pinks and mauves that flirt with everyday glam. Go softly romantic or turn up the color—your next favorite lip deserves a debut, even if the rest stays private.
Ingredients
Rosy Focus
Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Isopropyl Lanolate, Euphorbia Cerifera (Candelila) Wax, Ozokerite, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Polyisobutene, Cetyl Acetate, Acetylated Lanolin Alcohol, Phenoxyethanol, Glyceryl Laurate, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Silica, Hydrogenated Coconut Oil, Lanolin, Sorbitan Sesquioleate, Stearyl Alcohol, Cetyl Alcohol, Tocopheryl Acetate, BHT, Aroma (Flavor)
May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742)
Sugar Pink
Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Isopropyl Lanolate, Euphorbia Cerifera (Candelila) Wax, Ozokerite, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Polyisobutene, Cetyl Acetate, Acetylated Lanolin Alcohol, Phenoxyethanol, Glyceryl Laurate, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Silica, Hydrogenated Coconut Oil, Lanolin, Sorbitan Sesquioleate, Stearyl Alcohol, Cetyl Alcohol, Tocopheryl Acetate, BHT, Aroma (Flavor)
May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742)
Pink Blush
Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Isopropyl Lanolate, Euphorbia Cerifera (Candelila) Wax, Ozokerite, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Polyisobutene, Cetyl Acetate, Acetylated Lanolin Alcohol, Phenoxyethanol, Glyceryl Laurate, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Silica, Hydrogenated Coconut Oil, Lanolin, Sorbitan Sesquioleate, Stearyl Alcohol, Cetyl Alcohol, Tocopheryl Acetate, BHT, Aroma (Flavor)
May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742)
Rosy Talk
Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Isopropyl Lanolate, Euphorbia Cerifera (Candelila) Wax, Ozokerite, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Polyisobutene, Cetyl Acetate, Acetylated Lanolin Alcohol, Phenoxyethanol, Glyceryl Laurate, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Silica, Hydrogenated Coconut Oil, Lanolin, Sorbitan Sesquioleate, Stearyl Alcohol, Cetyl Alcohol, Tocopheryl Acetate, BHT, Aroma (Flavor)
May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742)
Pink Slip
Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Isopropyl Lanolate, Euphorbia Cerifera (Candelila) Wax, Ozokerite, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Polyisobutene, Cetyl Acetate, Acetylated Lanolin Alcohol, Phenoxyethanol, Glyceryl Laurate, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Silica, Hydrogenated Coconut Oil, Lanolin, Sorbitan Sesquioleate, Stearyl Alcohol, Cetyl Alcohol, Tocopheryl Acetate, BHT, Aroma (Flavor)
May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742)
Pink Alert
Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Isopropyl Lanolate, Euphorbia Cerifera (Candelila) Wax, Ozokerite, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Polyisobutene, Cetyl Acetate, Acetylated Lanolin Alcohol, Phenoxyethanol, Glyceryl Laurate, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Silica, Hydrogenated Coconut Oil, Lanolin, Sorbitan Sesquioleate, Stearyl Alcohol, Cetyl Alcohol, Tocopheryl Acetate, BHT, Aroma (Flavor)
May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742)
Fuchsia Flirt
Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Isopropyl Lanolate, Euphorbia Cerifera (Candelila) Wax, Ozokerite, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Polyisobutene, Cetyl Acetate, Acetylated Lanolin Alcohol, Phenoxyethanol, Glyceryl Laurate, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Silica, Hydrogenated Coconut Oil, Lanolin, Sorbitan Sesquioleate, Stearyl Alcohol, Cetyl Alcohol, Tocopheryl Acetate, BHT, Aroma (Flavor)
May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742)
Pink Crush
Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Isopropyl Lanolate, Euphorbia Cerifera (Candelila) Wax, Ozokerite, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Polyisobutene, Cetyl Acetate, Acetylated Lanolin Alcohol, Phenoxyethanol, Glyceryl Laurate, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Silica, Hydrogenated Coconut Oil, Lanolin, Sorbitan Sesquioleate, Stearyl Alcohol, Cetyl Alcohol, Tocopheryl Acetate, BHT, Aroma (Flavor)
May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742)
Rose Filter
The full ingredient list for this shade is not available here yet. Contact us for the current list before purchasing.
Pink Receipts
Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Isopropyl Lanolate, Euphorbia Cerifera (Candelila) Wax, Ozokerite, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Polyisobutene, Cetyl Acetate, Acetylated Lanolin Alcohol, Phenoxyethanol, Glyceryl Laurate, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Silica, Hydrogenated Coconut Oil, Lanolin, Sorbitan Sesquioleate, Stearyl Alcohol, Cetyl Alcohol, Tocopheryl Acetate, BHT, Aroma (Flavor)
May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742)
Lowkey Rose
Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Isopropyl Lanolate, Euphorbia Cerifera (Candelila) Wax, Ozokerite, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Polyisobutene, Cetyl Acetate, Acetylated Lanolin Alcohol, Phenoxyethanol, Glyceryl Laurate, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Silica, Hydrogenated Coconut Oil, Lanolin, Sorbitan Sesquioleate, Stearyl Alcohol, Cetyl Alcohol, Tocopheryl Acetate, BHT, Aroma (Flavor)
May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742)
Mauve Moment
Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Isopropyl Lanolate, Euphorbia Cerifera (Candelila) Wax, Ozokerite, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Polyisobutene, Cetyl Acetate, Acetylated Lanolin Alcohol, Phenoxyethanol, Glyceryl Laurate, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Silica, Hydrogenated Coconut Oil, Lanolin, Sorbitan Sesquioleate, Stearyl Alcohol, Cetyl Alcohol, Tocopheryl Acetate, BHT, Aroma (Flavor)
May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742)
How to use
Rosy Focus
Apply directly to lips or use a lip brush for more precise edges. Start at the center and work outward.
About this shade
Meet Rosy Focus, a creamy lipstick for making your look your own. Wear it your way, from an everyday lip to a statement moment.
- Smooth, creamy application
- With shea butter, avocado oil, and vitamin E
- 3 g / 0.1 oz
Sugar Pink
Apply directly to lips or use a lip brush for more precise edges. Start at the center and work outward.
About this shade
Meet Sugar Pink, a creamy lipstick for making your look your own. Wear it your way, from an everyday lip to a statement moment.
- Smooth, creamy application
- With shea butter, avocado oil, and vitamin E
- 3 g / 0.1 oz
Pink Blush
Apply to lips, starting at the center and smoothing outward toward the corners.
About this shade
Rich color and a soft, creamy texture that glides on smoothly. Formulated with shea butter, avocado oil and vitamin E.
Product Size: 0.8" x 0.8" x 2.9"
Box Size: 0.875" x 0.875" x 3"
Weight: 3g / 0.1 oz.
Weight In Packaging: 25g
Rosy Talk
Apply to lips, starting at the center and smoothing outward toward the corners.
About this shade
Rich color and a soft, creamy texture that glides on smoothly. Formulated with shea butter, avocado oil and vitamin E.
Product Size: 0.8" x 0.8" x 2.9"
Box Size: 0.875" x 0.875" x 3"
Weight: 3g / 0.1 oz.
Weight In Packaging: 25g
Pink Slip
Apply directly to lips or use a lip brush for more precise edges. Start at the center and work outward.
About this shade
Meet Pink Slip, a creamy lipstick for making your look your own. Wear it your way, from an everyday lip to a statement moment.
- Smooth, creamy application
- With shea butter, avocado oil, and vitamin E
- 3 g / 0.1 oz
Pink Alert
Apply directly to lips or use a lip brush for more precise edges. Start at the center and work outward.
About this shade
Meet Pink Alert, a creamy lipstick for making your look your own. Wear it your way, from an everyday lip to a statement moment.
- Smooth, creamy application
- With shea butter, avocado oil, and vitamin E
- 3 g / 0.1 oz
Fuchsia Flirt
Apply directly to lips or use a lip brush for more precise edges. Start at the center and work outward.
About this shade
Meet Fuchsia Flirt, a creamy lipstick for making your look your own. Wear it your way, from an everyday lip to a statement moment.
- Smooth, creamy application
- With shea butter, avocado oil, and vitamin E
- 3 g / 0.1 oz
Pink Crush
Apply directly to lips or use a lip brush for more precise edges. Start at the center and work outward.
About this shade
Meet Pink Crush, a creamy lipstick for making your look your own. Wear it your way, from an everyday lip to a statement moment.
- Smooth, creamy application
- With shea butter, avocado oil, and vitamin E
- 3 g / 0.1 oz
Rose Filter
Apply directly to lips or use a lip brush for more precise edges. Start at the center and work outward.
About this shade
Meet Rose Filter, a creamy lipstick for making your look your own. Wear it your way, from an everyday lip to a statement moment.
- Smooth, creamy application
Pink Receipts
Apply to lips, starting at the center and smoothing outward toward the corners.
About this shade
Rich color and a soft, creamy texture that glides on smoothly. Formulated with shea butter, avocado oil and vitamin E.
Product Size: 0.8" x 0.8" x 2.9"
Box Size: 0.875" x 0.875" x 3"
Weight: 3g / 0.1 oz.
Weight In Packaging: 25g
Lowkey Rose
Apply directly to lips or use a lip brush for more precise edges. Start at the center and work outward.
About this shade
Meet Lowkey Rose, a creamy lipstick for making your look your own. Wear it your way, from an everyday lip to a statement moment.
- Smooth, creamy application
- With shea butter, avocado oil, and vitamin E
- 3 g / 0.1 oz
Mauve Moment
Apply directly to lips or use a lip brush for more precise edges. Start at the center and work outward.
About this shade
Meet Mauve Moment, a creamy lipstick for making your look your own. Wear it your way, from an everyday lip to a statement moment.
- Smooth, creamy application
- With shea butter, avocado oil, and vitamin E
- 3 g / 0.1 oz
Tips & tricks
- Trace your natural lip line with a matching pencil for a defined edge.
- Use a small lip brush to tidy the corners and Cupid’s bow.
- Try a deeper liner with a lighter lip color at the center, then blend where they meet.
